Digital Mums is a social media training company specialising in getting mums job -ready so they can create flexible careers that fit around family life. From customer experience to data and AI, SapientRazorfish is business reimagined. Learn how we can help drive your company’s digital transformation. If marketers want to understand today’s mom, we had better get in touch with her digital side. CafeMom and my employer Razorfish have.

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If you don’t receive anything within a rzorfish, please send an email to hello digitalmums. Whether your raaorfish skills are in need of a refresh or you want to change to a more family-friendly, flexible career, our radical approach to training means you’ll use your skills straight away. CafeMom identified five distinct segments of socially connected moms. Cafemom does have a social currency aspect in that it brings moms together to connect on shared interests, challenges, and insights.

Close Overlay Before you start The second study, prepared by CafeMom–the largest social networking site for moms–concentrates on the role that social media play in helping to inform purchase decisions, among other key trends.

If mums are your target audience or even momswell worth a read — and a handy reminder of the quality of free consumer insight reports that can be found online if you keep your browser eyes open. Close Overlay Thank You!

The Hyperconnector, typically the mother of older children, is no longer aggressively seeking parenting information and advice, but rather uses social media as a way to chat with others and learn about new products. Gain the skills and confidence to return to the workplace, hustle for the roles – and pay – you deserve. You may also find Babble. Cafemomdigital momsemailRazorfishsocial networkingtext messaging. Once part of a social network, these moms are not just passive consumers, but active participants in activities such as blogging, photo-sharing, engaging in group discussions and building communities razorfih on similar interests.


New survey delves into the lives of digital moms

New York, NY February 2, – A new marketing report by Razorfish and CafeMom indicates that moms’ digital behaviors change remarkably when their children hit 12 years old and that mobile browsing and social media channels are increasingly affecting moms’ buying decisions. They can advise you which of our training options will be the best fit for you. You are commenting using your Facebook account. We’ve gone all girl mag on you and designed a quick quiz to work out which of our training programmes is your perfect match.

A particularly interesting trend is the rise of mobile browsing, said Terri Walter, vice president of emerging media at Razorfish and author of the Razorfish study.

Understanding how the specific consumer groups that make-up your target audiences are adopting and using digital channels is fundamental to developing successful programmes to engage with them online. Speak to our team. You are commenting using your Twitter account. Enter your details below to take your first step towards transforming your career prospects.

Unique learning Hands-on digital skills Whether your digital skills are in need of a refresh or you want to change to a more family-friendly, flexible career, our radical approach to training means you’ll use your skills straight away. I’m now a freelance social media manager and work 20 hours a week flexibly from home.

The community aspect is the draw. About Razorfish Razorfish, formerly Avenue A Razorfish, cigital one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital advertising space.

Nothing is more powerful than women helping women and this really comes into its own in our ‘Empowering Women With WorkThatWorks’ Facebook community – designed to help you get your work mojo back. Subscribe to BizReport Please enter your e-mail here: Get our Info Pack! Moms with children 12 and older are motivated to adopt new technologies to stay in tune with their children. BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.


Close Overlay Unlock your flexible freelance career Ready to gain in-demand social media skills and kickstart your new flexible freelance career? Our Social Media training. Flexible Hours WorkThatWorks Our groundbreaking approach to learning gets students ‘job-ready’ like no other training course.

A Digital Transformation Agency | SapientRazorfish

You are commenting using your WordPress. Find out how it works. Click here to get more info on what we do and find out which course is the best fit for you. Part one, by Razorfish, concentrates on moms’ adoption of emerging technologies and part two, by CafeMom, deals with the role of social media in their day to day lives. The first study, conducted by Razorfish–one of the largest digital marketing companies in the world–focuses on how digital moms are adopting emerging technologies.

Razorfish’s Key Findings for Marketers: The segments include Groupsters who live to build online communities and the advice-hungry Infoseeker.

The study found that moms are spending more time on social networks than ever before, turning to them for social, recreational and informational purposes.